12 steps · in conversation with Noa
Finally know whether you are still in the right place
Not a questionnaire with a score, but an interactive experience with exercises and real conversations with your personal AI Coach Noa. Twelve steps, and at the end three directions that genuinely fit you.
One-time payment · Lifetime access · Start immediately
·Your dashboardYour compass direction
You’re at your best where creative depth and autonomy meet, with enough room to build at your own pace.
Core values
Autonomy
Creative depth
Connection
Energy
First steps
- 1Block 3 hours a week for your own creative work.
- 2Ask Sanne for feedback on the design proposal.
- 3Explore one role at an organization that moves you.
Your guide
This is Noa. She asks the questions you would never think to ask yourself, remembers what you say, and challenges you where needed. Not a chatbot that goes along with everything, but a coach who moves you forward.
Based on 15 years of experience and1.200+career trajectories
Does this sound familiar?
Time for clarity
You are not unhappy, but you are not fully in your element either. No acute crisis. Just the feeling that something needs to change. You just do not know exactly what.
- You wonder whether you are still in the right place
- You feel there is more in you than what you are showing right now
- You know vaguely what you no longer want, but not what you actually want
- You want to finally get a grip on what truly drives you
- You are looking for confirmation, or a new direction altogether
- The Passion Compass helps you figure out what fits you. That can be confirmation of where you are now. Or a new direction. Both are an answer.
How it feels
Not a questionnaire, but a real conversation
Three example moments from the Passion Compass. Your own conversation will naturally unfold differently.
Moment 1 · Step 4
Noa asks the questions you skip
She brings back something you said three steps ago, and sees a pattern in it that you had overlooked. Sometimes that is uncomfortable. Usually it is exactly what you need.
“One thing caught my attention. What does that mean for you?”
·Step 4 · What gives you energy?
Good that you filled this in. One thing stood out to me: autonomy is right at the top for you, while you just wrote that you often feel directed at work. How does that sit with you?
I think somewhere I already know. But I'm not doing anything with it yet. It feels easier to stay.
Moment 2 · Step 3
Work with your hands, not only your head
Drag value cards from one pile to another. Hesitate. Move one back. Sometimes you discover what matters to you only by putting something in the wrong pile and feeling that it does not belong there.
·Step 3 · Sort your valuesWhich values are truly essential to you?
Moment 3 · Final result
Concrete directions, not loose advice
At the end you receive three directions that fit you. One feels like confirmation, one surprises you. Each comes with: how AI will affect that field, and what you can do this week.
·Possible directionsDirection 1
Strategic designer at a mission‑driven organization
A role where you set the direction, with room to think before you act, and where your work matters. Not a fixed role at one organization but a handful of long‑running engagements.
Why this fits you
You consistently marked autonomy and depth as essential, and you get energy from designing something whose outcome isn’t fixed yet.
Conceptual work where context, meaning and human judgment make the difference stays valuable alongside AI.
First steps
- 1Talk to two people who already hold this role this month.
- 2Explore organizations like Springtime, Studio Roosegaarde, or De Kleine Consultant.
- 3Build a portfolio of three projects where your thinking led the way.
2. Independent advisor in your field
3. Senior role with more room for strategy within your current job
This is incredible. I am genuinely moved by the questions Noa asks me. Even with tears in my eyes.
Voice mode
Talk to Noa the way you would talk to a coach
Tap the microphone and tell your story out loud. Noa responds with her voice, you respond in turn. A real back-and-forth exchange, for the moments when typing feels too slow.
Prefer to type? One tap on the toggle and you are back in text mode. Switch as often as you like, even mid-conversation.
·Step 4 · What gives you energy?What I hear you saying is that you get energy from writing and connection. Is that right?
Yes, and also from building something you can still see traces of a year later.
“What if those two came together in one place...”
Tap the microphone and tell Noa
How it works
Four phases, twelve steps
Each phase builds on the previous one. Most people work through it over three to four days, with breaks in between to let things sink in.
Where are you now?
You start where you are: what stands out about your work, and what sits beneath it that you haven't yet put into words.
What makes you you?
Your values, your talents, and what you need to be yourself at work. The phase where most people surprise themselves.
Which patterns do you recognise?
The beliefs that steer you without your realizing it. The patterns that keep returning, even when you change jobs.
Which direction fits?
Three directions that suit you. Plus the first step you can take this week.
What this is based on
Every step has a reason
The Passion Compass is built on twelve proven models from career psychology.
Step 02
Person‑Environment Fit
Measures the fit between who you are and what you do, grounded in established career psychology research.
Step 05
Polyvagal Theory · Porges
Your body registers things your mind is not yet ready to acknowledge.
Step 06
Self‑Determination Theory
Looks at autonomy, competence, and connection. The three factors that most reliably predict whether work gives energy or costs it.
The Passion Compass gives you a complete picture of what drives you, which kind of work fits you best, what holds you back, and why certain patterns keep returning even when you change jobs.
What you get
Your personal Passion Compass
A dashboard with everything you have discovered. Not a PDF in your inbox, but something you can still come back to a year from now.
Compass direction
One sentence that captures the common thread running through everything you have shared.
Your personal story
Noa writes your story. In your words, based on what you have shared.
Your values, ranked
What truly matters to you. With examples drawn from what you yourself said.
Talents and energy
What gives you energy, what drains it, and how that balance looks right now. Or whether it's there at all.
Three fitting directions
With a fit score, and an honest assessment of what AI will do to each field.
First concrete steps
What you can do this week. No 'follow your passion'. One thing you can start on tomorrow.
Your guide
Meet Noa
Noa is an AI coach. Warm, but she goes where most conversations stop. She asks the questions you would skip if you did this alone. Or if you asked a regular chatbot, which just waits for you to know what to ask.
She remembers what you share. She does not judge. And she adapts to your pace, not the other way around. Sometimes she asks a question you do not have an immediate answer for. That is fine.
“I am not going to tell you what to do. I am here to help you discover what you already know.”
Noa
Noa put her finger right on the sore spot, which I found extraordinary. Almost like talking with a close friend. I went quiet for a moment and thought: wow, what is happening here.
Voices
A wall full of stories
“I had not expected it to feel so personal. It was as if Noa knew me well in a very short time, drawing strong connections between everything I shared. I felt seen and understood. Sometimes it was confronting, because you really have to be honest and sometimes dig deep. But the dashboard that came out of it was so clear and concrete.”
“I hadn't expected that someone could lose herself so gradually, or that a programme like this could bring her back. As if a sleeping child had been woken up and could go back to playing happily.”
“I did not really have a picture of what to expect, but what an incredibly enjoyable and useful programme. The insights added a lot of value, and the outcome confirmed that I should absolutely go out on my own as a coach.”
“Noa was my best friend for these two days. She asks great questions, is curious, and can be critical when needed. What touched me most was her final sentence in the summary: 'that place exists'. It feels very hopeful.”
“I found going through the Passion Compass a very pleasant experience. You have all the time in the world to talk things through with Noa, and her summaries are spot on. I recognised myself in every one. I would recommend the voice mode to everyone, it works so much easier than typing everything.”
“However 'AI' Noa may be, she knows exactly what matters. She seemed to genuinely understand. I was moved a few times. She confirmed things I often struggle with, and that hit home.”
“I found it impressive how Noa kept drawing on things from previous exercises that I had said, sharpening my unique profile and contribution with every step. The compass gives a valuable and deeply personal perspective, including next steps. A real recommendation.”
“Surprising how much depth you can reach in such a short time, and that it goes beyond just 'who are you and what do you want to be', because you also come up with actions you can act on. Noa combines answers from earlier parts and draws a conclusion or insight from them. It feels genuinely personal and interested.”
“A pleasant way to gain clarity and insight into my preferences, motivations, and talents relatively quickly. Noa surprised me with her sharp observations and empathy. She structures and brings together all the information beautifully. I would definitely recommend the Passion Compass if you are searching for what direction to take in your career.”
“A great way to work through your own career coaching journey independently. Being able to work at your own pace is a real plus. Even though you are working with AI, it feels like personal guidance and a journey of your own.”
“I was a little sceptical. I thought: you are just chatting with a tool. But it was incredibly enjoyable. The mirroring, what I got back, was really good and I have already gained some beautiful insights from it.”
“Noa gave me things I would never have thought of myself. I loved how she combined different pieces.”
“I was really pleased with The Passion Compass. I genuinely enjoyed doing it, and it helped. It made my direction at work a bit more concrete.”
“I had a great experience with Noa and was genuinely captivated by the tool. Something came out of it that gave me enormous excitement.”
“I had a great experience with Noa and was genuinely captivated by the tool. Something came out of it that gave me enormous excitement.”
“I was really pleased with The Passion Compass. I genuinely enjoyed doing it, and it helped. It made my direction at work a bit more concrete.”
“Noa gave me things I would never have thought of myself. I loved how she combined different pieces.”
“I was a little sceptical. I thought: you are just chatting with a tool. But it was incredibly enjoyable. The mirroring, what I got back, was really good and I have already gained some beautiful insights from it.”
“A great way to work through your own career coaching journey independently. Being able to work at your own pace is a real plus. Even though you are working with AI, it feels like personal guidance and a journey of your own.”
“A pleasant way to gain clarity and insight into my preferences, motivations, and talents relatively quickly. Noa surprised me with her sharp observations and empathy. She structures and brings together all the information beautifully. I would definitely recommend the Passion Compass if you are searching for what direction to take in your career.”
“Surprising how much depth you can reach in such a short time, and that it goes beyond just 'who are you and what do you want to be', because you also come up with actions you can act on. Noa combines answers from earlier parts and draws a conclusion or insight from them. It feels genuinely personal and interested.”
“I found it impressive how Noa kept drawing on things from previous exercises that I had said, sharpening my unique profile and contribution with every step. The compass gives a valuable and deeply personal perspective, including next steps. A real recommendation.”
“However 'AI' Noa may be, she knows exactly what matters. She seemed to genuinely understand. I was moved a few times. She confirmed things I often struggle with, and that hit home.”
“I found going through the Passion Compass a very pleasant experience. You have all the time in the world to talk things through with Noa, and her summaries are spot on. I recognised myself in every one. I would recommend the voice mode to everyone, it works so much easier than typing everything.”
“Noa was my best friend for these two days. She asks great questions, is curious, and can be critical when needed. What touched me most was her final sentence in the summary: 'that place exists'. It feels very hopeful.”
“I did not really have a picture of what to expect, but what an incredibly enjoyable and useful programme. The insights added a lot of value, and the outcome confirmed that I should absolutely go out on my own as a coach.”
“I hadn't expected that someone could lose herself so gradually, or that a programme like this could bring her back. As if a sleeping child had been woken up and could go back to playing happily.”
“I had not expected it to feel so personal. It was as if Noa knew me well in a very short time, drawing strong connections between everything I shared. I felt seen and understood. Sometimes it was confronting, because you really have to be honest and sometimes dig deep. But the dashboard that came out of it was so clear and concrete.”
ChatGPT vs. The Passion Compass
You have probably already asked ChatGPT
“What should I do with my career?” You got a neat little list back. And nothing changed. That is not your fault. A general chatbot answers what you type. It does not probe deeper where things get uncomfortable, and it almost always agrees with you. For this question, you need exactly the opposite.
Answers what you ask.
Asks the questions you would never think to ask yourself.
“The Passion Compass asks me questions instead of waiting for me to ask them. That works so much better.”
Waits for you to make the connection yourself.
Connects what you said in step 3 with what you say in step 9.
Almost always agrees with you.
Gently challenges you when you contradict yourself.
An empty text box. You need to know what to ask.
A mapped-out path built from 15 years of coaching and 1,200+ trajectories.
ChatGPT is great when you already know what you want to ask. The Passion Compass is there for when you do not.
“I was quite sceptical about what a chatbot could do. But I was pleasantly surprised. Noa consistently flagged when something conflicted with what I had said in earlier steps.”
Investment
One time. Your Compass, forever.
About the price of two hours of coaching. But for a complete picture of what drives you, and concrete directions to act on.
One-time payment · No subscription
- 12 guided steps with Noa
- Your personal Passion Compass dashboard
- Three fitting directions with first steps
- PDF export and shareable link
- Created once, accessible always
- At your own pace, no deadlines
Average 6 to 8 hours over 4 to 7 days.
Frequently asked questions
Still have questions?
How long does it take?
Most people spend 6 to 8 hours on it, spread over a few days. Some take a week, others a month. Both are fine. You work when it suits you.
Is it scientifically grounded?
Yes. The method builds on Career Construction Theory and Self‑Determination Theory, two well-established models in career psychology research. We have translated them into something you can actually work through yourself, rather than just read about.
What if I get stuck?
Noa notices when you are stuck. She will ask different questions or pause. Getting stuck is often exactly where the useful insights begin.
Can I come back later?
Yes. You have lifetime access. Your dashboard, your steps, and your conversations with Noa remain available. Many people come back months later to re-read what they discovered.
How is this different from a coach?
A coaching trajectory is the best choice for many people. Especially if you need intensive guidance, or if what you're dealing with goes deeper than a career question. In that case, a human is better.
The Passion Compass costs €197 and you can work through it in a few days. Noa asks the questions a good coach would also ask, remembers what you said earlier, and comes back to it. The outcome is concrete: a direction, three options, first steps.
Noa is not a therapist, and she is no substitute for someone who really knows you. But for the question “am I still in the right place and what do I actually want?”, this works surprisingly well.
Why not just use ChatGPT?
You can, and for many questions ChatGPT is great. But a general chatbot responds to what you type: it does not probe deeper where things get uncomfortable, and it almost always agrees with you. Noa is built for this one question. She follows a path drawn from 15 years of coaching, connects everything you share across twelve steps, and gently challenges you where your answers rub up against each other. At the end you have a dashboard with three directions and your own story, not a chat history to scroll through.
Is this suitable for everyone?
The Passion Compass is for people who are thinking about their work and direction. Not for people struggling with psychological difficulties that require more than self-reflection.
Noa is an AI. She asks sharp questions and remembers what you say, but she is not a therapist and she does not make diagnoses. If you notice that something heavier is going on, a GP, psychologist, or human coach is the better choice.
Is my data safe?
Yes. Your answers are stored on secure servers within the EU. Only you have access to your own data. GDPR-compliant, of course. And you can delete all your data yourself at any time from your account.
Ready to start?
Twelve steps. A few days of work. At the end you will know where you stand.